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Here you'll find insight and opinion pieces from our team, based on specialisations, experience and interviews. 

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WE'VE GOT OUR EAR TO THE GROUND

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Bidroom CEO Michael Ros on his advice to industry: 'Start now, it can only get better'. 

STEERING A COMPANY THROUGH A PANDEMIC

Recent Posts

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29.10.2020

BUILDING LOYALTY - AND WHY IT COULD BE THE FUTURE OF THE INDUSTRY

17.11.2020

The majority of flights are still grounded, so how are airlines growing revenue post-Covid?

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THE POST-COVID LANDSCAPE IS CHANGING FAST

04.12.2020

David Stuller, FinTech Business Development Manager at Bidroom on what's about to change in the global fintech sphere.

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YEAR ZERO: WHAT HOSPITALITY BUSINESSES SHOULD BE FOCUSING ON NEXT 

04.12.2020

Kamil Kaczmarek, Bidroom’s business analyst, on how the hospitality industry is changing, and what businesses should be focusing on in the months ahead. 

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COVID HAS STRENGTHENED SUSTAINABILITY COMPETETIVE ADVANTAGE

SMALLER, BUT SMARTER 

20.01.2021

28.01.2021

Caroline Dal'lin, our new VP of business development on the resilience of the industry

Johanna Fuersattel, Sustainability & Partnerships at Bidroom on how to rethink sustainability when it comes to Covid-era business decision making

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WE NEED TO RETHINK THE WAY WE DO HOSPITALITY 

08.02.2021

Maurizio Tripi, our CTO, on failing, sustainability, and the changing role of CTO 

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HOW TO PIVOT YOUR MARKETING STRATEGY WHILE ADAPTING TO NEW REALITY

Meet Michał Kępiński, Bidroom Director of Marketing

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10.03.2021

LGBTQ+ ARE STRONG MARKET IN TRAVEL

10.03.2021

Loren Christie on five key points to remember when making your destination LGBTQ+ friendly 

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NEARLY ALL BIG PROBLEMS ARE A RESULT OF IGNORING SMALLER ONES

06.04.2021

Meet our Software Engineer, Jakub Skoczeń

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Feel free to reach out directly to our Business Development Experts

DAVID STULLER

MARTA BALICKA

FinTech  Business Development Manager

Head of Partnership Activation

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RACHEL BATHGATE

Business Copywriter 

MAGDALENA OPIOŁA

Senior Business Development Manager

KEY TAKEAWAYS FROM BIDROOM'S SUSTAINABILITY WORKSHOP

Going green in the travel industry is the way forward. In Bidroom's workshop, we look at benefits, social aspect, and Ecolabels

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23.04.2021

IT'S IMPORTANT TO FIND NEW WAYS TO CREATE ONLINE EXPERIENCES

14.05.2021

Meet Kristian Lupinski 

Bidroom & I Meet Hotel PR and Event Manager

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5 TRAVEL STARTUPS FOR POST-COVID SECURITY

17.05.2021

Looking to the future and to post-covid travel trends, and hygiene promise to be big. Here are some examples of startups to help with recovery

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CRYPTOCURRENCY AMONG FUTURE HOSPITALITY TRENDS TO LOOK TOWARDS

21.06.2021

Meet Ignacio Merino

Senior Hotel Community Growth Manager for Spain and LATAM

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STAFF SHORTAGE PUSHES INDUSTRY TO DIGITALISE FASTER

29.06.2021

The burgeoning new normal has brought difficulty filling front-line positions: adopting tech solutions provides a chance to build customer trust

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18.08.2021

Treat Every Guest Like a VIP for an Unforgettable Experience

Meet Jolanta Jamroz-Konczak

Head of Sales for Bidroom

How did you get started in your industry?

My adventure with the hospitality industry started many years ago when I moved from the FMCG industry. You either love the hospitality industry from the first contact or you don't - but for me, it clicked quickly and straight away. The most exciting thing is the high intensity and pace of work, with its many challenges and much satisfaction. This, to mention the contact with people of different nationalities, the opportunity to travel, training, and possibilities to attend trade fairs.
 
My professional experience is mainly related to sales as well as operations, which I gained in large international hotel chains such as Accor and Hilton.
 
Before joining Bidroom, I was part of the team that opened and operated the first dual-branded Hilton complex in Poland - DoubleTree by Hilton and Hampton by Hilton in Krakow.

What do you think is a common misconception about or within hospitality?

Working in the hotel industry is associated with working 24/7. And this is partly true, as a hotel runs 24 hours a day, 365 days a year. However, the beauty and the advantages of the hotel industry is that there is something in it for everyone. There are shift positions in the Front Office or F&B department, but there are also many other positions that offer ‘standard office working hours’ including back-of-house, revenue management, sales, marketing, purchasing or finance.

How has the focus of your work changed in the last eight months?

The whole pandemic period has shown that we are already used to working remotely, to virtual meetings with the employees or clients, but I am very happy that we are slowly getting back to normal. Recently, for the first time in over a year, we attended two travel fairs LIVE, including Greece's -Travel Trade Athens 2021 and Italy's - BMT Napoli.  Of course, the hybrid model will be the new normal, but no video meeting can capture the atmosphere you feel at the live events and during the face-to-face meetings.

What are the main industry trends you've started to see come out of the pandemic? 

The sector of luxury and lifestyle hotels which focus more on local experiences and local food and beverage offerings, for example. Many large hotel chains like IHG, Accor, Hilton or Marriott are growing in this segment.


What's one piece of advice you would give to someone starting in this sector? 

Come on in, try things, and think positive. If you like when there's a lot going on, challenges motivates you, you like people and contact with them inspires you - you will become addicted to the hospitality world.

What are some of the best ways you've seen hotels adapt to recent changes?

It has a lot to do with technology. It must not be forgotten that a hotel is a company and a company must make money. Hotels had to adapt to the new situation and be even more attractive to guests, especially with the growing popularity of short-term rentals. Technology has always played a big role in the industry, but Covid-19 has significantly accelerated it being adapted to travelers' expectations.

Treating every guest like a VIP brings  an unforgettable experience every time. The guest has always been the most important element to focus on, and if the hotel wants to build up a guest's loyalty, every guest should be recognised and treated as an individual. Pay attention to the details, listen to the guests' needs, meet their expectations; this will result in loyalty and recommendations.

And, familiarising your guests with technology and ensuring the best experiences.

For example, it has become very popular to implement Contactless technology like:
Contactless Check-In - allowing a guest to check in on their mobile phones without any paper documents or physical contact with the hotel reception desk.
Keyless Entry to the room - giving the ability for guests to unlock their rooms using a digital version of a room key, from the smartphone or tablet via a dedicated hotel app. No more need for traditional keys or plastic key cards. Mobile keyless door locks are no longer considered experimental in the industry. Their popularity is growing throughout the hotel market, both among major brands and smaller, independent hoteliers.
More cleaning procedures - to provide guests with a sense of safety, hotels have introduced stringent cleanliness standards, confirmed by a certificate. Hotel cleaning standards focus on improved hotel cleaning practices to provide both hotel guests and staff with confidence in the cleanliness and safety of hotels.

And again: Treat every guest like a VIP. It always pays off.

AUTHENTICITY IS THE KEY TO MAKE THE BRAND RECOGNIZABLE, MEMORABLE AND TRUSTABLE

Meet Szymon Brylski

Bidroom's Corporate Marketing and Branding Manager

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04.08.2021

THE SCATTERED HOTEL MODEL COULD REVITALIZE TOURISM

04.08.2021

Created in Italy by Giancarlo Dall'ara, the 'Albergo Diffuso' provides unique international opportunities for hospitality today

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Why Travel Insurance is a Must in Today's Market

INTEREST IN INSURANCE GOES UP AFTER A PERIOD OF UNCERTAINTY, AND THERE ARE SOME EXCITING NEW OPTIONS ON THE MARKET

It's been over a year of instability for travellers. Shifting country regulations, anxieties over health and notoriously uncertain air or ground transport has left tourists wary of their long-awaited plans being disrupted. Yet, as ever, the desire for travel remains.

What's more, after nearly two seasons of frustrated plans those with the means to often splash out - or, at least, pay a little more to have a little better of a time. And if there was ever the perfect time to use travel insurance for just that, it's now.

The industry is poised to embrace travel insurance even more than before. This isn't the first time it's had to adapt to new concerns. Post 9/11, for example, travel companies had to reinvent themselves around security, as well - albeit a different kind. There, too, insurance sales grew - doubling to 15%, in some cases. This spike is a sure bet after a destabilizing incident, say industry experts. 

And, sure enough, the pandemic has increasingly pushed cleanliness, safety, and hygiene to the forefront of the industry. Indeed, successfully implementing these elements is expected to help encourage travel, as vaccination rollouts ramp up and the industry adapts to current needs. 

This upwards trend is backed by mainstream media such as Forbes and the Rolling Stone (which even recommend investing in it). So too do various studies, with some estimating that over a quarter of total travelers will buy travel insurance going forward. Trip insurance companies, meanwhile, have seen sales going up by several hundred percentiles. 

Estimated by some travel insurance providers, the average cost of a travel insurance policy hung between $200 and $300 in 2020, typically running less than a quarter of the total trip cost. There are even more value-driven offers still, such as Bidroom's own new Safe plan. 

Along with Bidroom's already Premium services, the brand-new Safe plan covers Bidroom travelers - and their plus one - over the span of up to a 30-day trip. It includes up to 35% off on exclusive travel protection services, as well as travel and medical insurance for the traveler - altogether priced at €59 per year, just €10 than its premium plan.

Safe was launched in cooperation with insurance provider AXA and startup Setoo. The insurance plan is both sturdy - with AXA's strong guarantee behind it - and flexible - benefiting from Setoo's personalization.

Setoo is one of the most promising start-ups funded by Kamet, the InsurTech startup studio backed by AXA Group’s knowledge, capital and assets. AXA, meanwhile, has also been listed as one of Forbes' best travel insurance companies of the year. 

And what comes next? Not only is the trend seemingly stable, but it's being driven by a new generation. Baby boomers and older generations are no longer the prime buyers of insurance. Instead, a younger demographic is interested in insurance - people in their early 40s. In short, it's safe to say that travel insurance is here for good.  

01.09.2021

Redefining Luxury for Value-Driven Guests

AS SECURITY, FLEXIBILITY, AND UNIQUENESS BECOME MORE ESSENTIAL IN TRAVEL, IS IT REFRAMING HOW WE THINK OF LUXURY, QUALITY, AND VALUE? 

14.09.2021

What does the word 'luxury' mean? When it comes to travel, it might call up images of attentive service and lavish accommodation, burnished in marble and gold or copper and wood. To others, maybe it conjures up well-dressed staff, neatly folded linens, or flowers in a vase. In short, a luxury stay means paying a premium for comfort.

And while luxury in the classical sense still retains its exclusivity, Covid is now helping broaden what it could mean. Now, previously high-end values like security, flexibility, and uniqueness are making their way into different markets - bolstering the quality of travel for those willing to pay for it, even outside of luxury sectors.

Indeed, the flexibility afforded by travel insurance was one of the firsts to cross over from high-end trips. Once mostly in the realm of luxury travel, protecting oneself against cancellation or postponement became more and more essential during the pandemic. According to airfare comparison site Next Vacay, an analysis of Google searches over the last year found a 233% jump in users asking whether coverage is worth the cost. 

As a response to customer concerns of value, Forbes reports that modular and bespoke options are becoming more popular, allowing travelers to choose an insurance that fits their needs. Bidroom itself, for example, has launched such an option, with the help of startup Setoo and insurance provider Axa. 

The demand for unique getaways is also making its way into economy travel. Including options like boutique hotels, Italian alberghi diffusi, and vacation rentals, it's driven by a pent-up need for the perfect holiday. Think picturesque adventures with a close group of friends, frequently away from cities and large crowds. 

Meanwhile, luxury accommodations have also adapted to the pandemic. At the beginning of the crisis, for example, hotels with light-touch guest management models and integrated tech fared best. What's more, the ability to offer a safe haven for longer stays during fluctuating restrictions also gave an advantage - especially in the form of full and private kitchen and laundry facilities, for example. 

In current luxury sectors, safety has been dialled up and reimagined. Some possibilities for future accommodations may include antibacterial surfaces, more touchless solutions, and plastic wrapped appliances. Upcoming trends, meanwhile, may be adults-only luxury resorts and new high-end experiences, like in-room five-star dining in Michelin-star hotels.

And now, we're already seeing a ramp-up for the industry as a whole. For example, in Q2 2021, spending in travel exceeded spending in retail. According to Vogue Business, it rose 61% compared to last year. Foreign travel, meanwhile, grew over 300%, according to the Bureau of Economic Analysis. Indeed, according to the US Travel Association, 63% of Americans polled "desperately" need a vacation.

And signs are pointing to luxury travel being the first to bounce back. Skift reports, for example, that Google search interest for the keyword "luxury hotels" is at its highest since 2006, and that some luxury US hotels are reporting a dramatic increase in demand. Meanwhile, Vogue Business found that luxury resort rates are up as much as 30% compared to 2019.

Experts have noted a K-shaped recovery in travel, one where the wealthy made a comeback sooner than others, and their traveling has followed suit. But as the luxury hospitality economy comes back anew, with it comes an opportunity. Professionals in economy travel can take note of what's changed and make changes accordingly, to reinforce value for guests, who will get a stay that goes above and beyond - regardless of the price.